WordPress parent company acquires WooCommerce
In the online presence sector, there are a number of solutions available for creating a website, adding a blog or establishing an online store. The e-commerce industry is one of the biggest drivers of these solutions, reaching $80.3 billion in revenue in the first quarter of this year, according to the U.S. Census Bureau. Although organizations have more than a few options at their fingertips when it comes to these systems, there are a few that have gained and maintained favorable footing in the marketplace, including WordPress and WooCommerce.
WordPress, one of the most popular website and blog creation and content management solutions available today, supported a staggering 74.6 million websites in 2014. WooCommerce, a robust e-commerce plug-in helping to take WordPress websites to the next level, has been downloaded 7.5 million times during its lifetime.
"WordPress supported a staggering 74.6 million websites in 2014. WooCommerce has been downloaded 7.5 million times."
Now, imagine if these two powerful solutions were combined. Toward the end of May, Automattic, the parent company of WordPress, announced its acquisition of WooCommerce, making just this scenario a reality.
Part of the WordPress family
TechCrunch reported that while Automattic representatives aren't discussing the price of the landmark deal, the company did reveal that it is "the biggest acquisition by Automattic to date." Recode estimates the worth of the purchase at around $30 million in cash and stock.
The acquisition won't just grow Automattic's service portfolio. Marketing Land noted that the company will now have 380 employees located in 42 countries under its management.
WordPress is already a leading platform, and has commanded a considerable share of the marketplace for a number of years now. For many WordPress users, the idea of being able to utilize the solution for e-commerce was considerably enticing, as WordPress founder Matt Mullenweg discovered at a WordPress conference several years ago.
"Someone stood up in the Q&A and asked me 'When are you going to make it as easy to publish stores online as you've made it to public websites?' … and there was spontaneous applause from the audience," Mullenweg said in a video announcement about the acquisition. "People loved this idea."
The joining of WordPress and WooCommerce is beneficial for both agencies, as the e-commerce plug-in is well known within its industry as well. According to TechCrunch, WooCommerce is currently being utilized by about 600,000 online stores.
WooCommerce enables WordPress users to add a range of e-commerce-friendly functionalities to their websites, including product additions, support for leading payment portals like PayPal and Amazon Payments as well as the ability to offer coupons. The solution also includes shipping logistics and inventory management, providing a full set of additional tools for e-commerce firms.
This isn't the first acquisition for Automattic. Last year, the organization also bought BruteProtect, a WordPress security plug-in featured in its own plug-in store. While the details of the WooCommerce acquisition are still being finalized, TechCrunch reported that the deal should be completed within the next month.
To find out more about the power of WordPress and WooCommerce, contact Simple Helix today.