SimpleHelix asks YOU: How do you find a developer to suit your needs?

It happens more times than I care to recount. I answer a support call to hear a frustrated business owner on the other end of the line, desperate and distraught because the site is broken and no one knows how to fix it. Unfortunately, the web developer initially hired to create the site is M.I.A.

There are so many fantastic web developers out there. Unfortunately, there are some not-so-great developers out there as well. As a business owner, how are you to discern a good web development practice from a not so great one (or NSG’s as I like to call them)?

As per usual, I found a pretty comprehensive article on entreprenuer.com. This article pinpoints five questions you’ll want to ask any web developer you are considering signing on with. Some highlights from this article include:

  • What web standards are utilized? – This includes asking whether “clean codes” are used, such as CSS, XHTML, and ECMA scripts.
  • Do they design with search engine optimization (SEO) in mind? – Granted, web design does not always play a large role in SEO strategy, but it can contribute to the strategies you may choose when your site is “live”. Asking your developer about his or her standpoint on this subject will help you gauge whether or not the developer will be a good fit for your needs.
  • Do they design with growth in mind – Your site (hopefully) will grow. Is this developer prepared to equip your site with technology that will allow you to grow in terms of functionality?
  • How is their work tested – Is the site tested in several browsers? Or just one? And what real environment testing is conducted before the site construction is considered complete?
  • How are support requests handled – If something should “break”, or require adjusting, are you able to contact the developer for assistance? How much assistance can be provided, under what circumstances, and if there are any additional fees involved for requesting assistance, are also things you’ll want to consider asking
  • If you’re considering a specific platform (such as Magento), you’ll want to also consider looking for developers who work exclusively with that platform. These developers will be well versed in the most recent versions of the software and it’s capabilities. Likely, they will regularly attend events such as the upcoming “Best Practices for Magento Development” webinar.

    SimpleHelix asks YOU:

    Web Developers: What are some ways that your practice sets itself apart from NSG developers? What do you advise Business Owners to be cautious of?

    Business Owners: What are some things that you have learned when searching for a new web developer?

Magento and SEO

Just about every website owner thinks about SEO (Search Engine Optimization). How do you get your website to show up high on the list when potential users search the right terms? This is written for many types of websites – everything from online magazines to storefronts. And now? Someone has written a great article discussing SEO and Magento. It is a lengthy article that starts by discussing simply setting Magento up the most optimized way:

Then, to get started, enable Server URL rewrites. You will find this setting under System => Configuration => Web => Search Engines Optimization.

The article also spends a lot of time discussing the things Magento naturally does that can impair SEO and how a user can adjust that:

Another easy step to increase your Magento SEO is to stop linking to your login, checkout, wishlist, and all other non-content pages. The same goes for your RSS feeds, layered navigation, add to wishlist, add to compare etc. Still there is no plugin for Magento to work this around. You had probably have to go into your template files to add nofollow to those links by hand.

This is a thorough article discussing multiple facets of the Magento foundation and how to adjust or configure those elements to the best advantage of the user.

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