Recently we’ve had a lot of questions about multi stores and how to set them up. These days a Magento mall with different store views is a great way to engage your customers and keep their interest, since you can tailor each view of a site to help customers to find a product.
If you went to a mall, and there was only one shop that had everything in it, would you want to spend your day searching for what you want? Of course not, that’s why malls have mens shops, womens shops, and all in between – variety, and it’s all cleanly separated for ease of use.
That’s exactly what our Magento store administrators want for their customers – an easy way to get what they need, at a great price that makes everybody happy!
So how does a multi store work? Will it work on your server? What do you need to know to get things moving? Well, the answer may surprise you – you already have everything you need to build your own multi-store! We’ve even got a step-by-step video outlining how it’s done:
We hope this helps you to understand the inner workings of a multi-store setup. If you have any questions, or need any assistance, please contact our 24/7 technical support team at email@example.com – we’ll be more than happy to assist you!
Evidently Practical eCommerce does a feature every month where they ask people from the industry what inovative ideas help them succeed. July’s issues is here and is a very interesting read. One of the really interesting tips was from Rick Martin of SellPoint.
“The benefits of product video on ecommerce is well established, but how it is triggered by shoppers is critical. Take a cue from YouTube and news sites – use a superimposed ‘play button’ in the immediate vicinity of the primary product image. Shoppers know immediately what this means, and your conversion rates will be maximized.”
Read the article for other great ideas from leaders in the industry.
Many SimpleHelix customers start their first Magento storefront here. Magento is an easy install and there are several tutorials on this website to assist you in setting it up. (See tutorial page for Magento here.) However, what about stylizing your store? If you are new to e-commerce and especially if this is your first store, you may not have a clear design in mind yet. Rest assured that there are plenty of free Magento themes available online to help you get started. This website is a good starting point offering plenty of options in plenty of categories. This is a great jumping-off point since you might not have any income from your store yet to pay for a design.