10 Great Ecommerce Ideas

• July 02nd, 2009
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Evidently Practical eCommerce does a feature every month where they ask people from the industry what inovative ideas help them succeed. July’s issues is here and is a very interesting read. One of the really interesting tips was from Rick Martin of SellPoint.

“The benefits of product video on ecommerce is well established, but how it is triggered by shoppers is critical. Take a cue from YouTube and news sites – use a superimposed ‘play button’ in the immediate vicinity of the primary product image. Shoppers know immediately what this means, and your conversion rates will be maximized.”

Read the article for other great ideas from leaders in the industry.